This is really masterfully done. Advertising has the ability and the skills to do really impressive things. The one issue should consider, as you take this and think about your project, is how content and research work in conjunction with slick visuals. Advertising wows with spectacle but often has 0 content and the mistake many visual artists in new media need to deal with is getting caught up in technology and spectacle at the cost of a real exploration.
This is really masterfully done. Advertising has the ability and the skills to do really impressive things.
ReplyDeleteThe one issue should consider, as you take this and think about your project, is how content and research work in conjunction with slick visuals. Advertising wows with spectacle but often has 0 content and the mistake many visual artists in new media need to deal with is getting caught up in technology and spectacle at the cost of a real exploration.